CJM Growth Partners

Core practices

Three disciplines. One operator-led approach.

Growth rarely lives inside one department. CJM works across revenue, brand and operations to solve the challenges that appear when businesses scale.

Engagements are led directly by CJM principals rather than handed off to junior consultants.

Revenue & GTM

Build the systems that turn opportunity into predictable growth.

Areas of focus

Go-to-market strategySales process and infrastructureSales leadership and enablementPipeline developmentCRM and revenue operationsPartnership and channel strategySales trainingTerritory and compensation strategyMarket expansionConversion optimization

Brand & Demand

Build demand before the sales conversation starts.

CJM helps companies connect positioning, content, customer acquisition and conversion strategy directly to business growth. Our work spans service businesses, aesthetics and wellness, technology companies and consumer brands.

Areas of focus

Brand positioningMessaging strategyContent strategyDemand generationCustomer acquisitionSocial strategyCreator and UGC strategyCampaign developmentConversion pathwaysCustomer journeyCreative directionDigital and e-commerce strategy

Franchise & Operations

Build the infrastructure required to scale beyond a single location.

Areas of focus

Franchise strategyFranchise developmentFranchise sales infrastructureOperating systemsTraining and enablementMulti-unit growthMarket expansionUnit-level operationsLeadership developmentConcept positioningGrowth planningOperational playbooks
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Selected advisory work

Where CJM has advised.

Aesthetics & Wellness

Franchise development, sales process design, sales training, client acquisition, conversion strategy and growth infrastructure for medspa and aesthetics businesses.

Consumer Brands

Brand positioning, content strategy, commercialization, customer acquisition and growth support for emerging consumer and CPG brands.

SaaS & Technology

Go-to-market strategy, sales infrastructure, partnerships, channel development and revenue advisory for startups and growing technology businesses.

Hospitality & Franchising

Franchise development, operating infrastructure, training systems, multi-location strategy and growth planning for restaurant and hospitality concepts.

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How we engage

Engagements vary in scope and duration.

Advisory

Ongoing strategic support for founders and leadership teams navigating growth, transition or expansion.

Project

Defined engagements built around a specific revenue, brand, franchise or operational initiative.

Fractional

Embedded senior-level leadership for businesses that need experienced operating support without immediately adding a permanent executive.

Who we work with

Experience across the businesses we know best.

Aesthetics & Wellness

Medspa, aesthetics, wellness and multi-location service businesses

SaaS & Technology

Startups and growing technology businesses

Consumer Brands

CPG, e-commerce, DTC and emerging consumer companies

Hospitality & Franchising

Restaurants, franchise concepts and multi-unit operators

Why CJM

Advice is easy. Ownership is different.

Traditional advisory

  • Strategic recommendations
  • Defined project scope
  • External perspective
  • Structured deliverables

CJM Growth Partners

  • Principal-led engagements
  • Operator perspective
  • Strategy connected to execution
  • Hands-on support through implementation

CJM is built by operators who have led the functions we advise. We combine strategic perspective with practical operating experience, giving leadership teams senior-level support from people who understand what implementation actually requires.

Tell us where growth is getting stuck and which part of the business it shows up in.

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